Implementation of Sharia Bank Integrated Marketing Communication in Increasing the Number of Customers

This study aims: to describe the implementation of Integrated Marketing Communications that can increase number customers at Bank Syariah Indonesia (BSI) Kcp Andi Djemma Palopo City. The type research used by researchers is qualitative with descriptive types. location was carried out KCP Djemma, subjects in this were With instruments used, namely form interview guidelines and observation guidelines. Data collection techniques are techniques, interviews documentation. data analysis technique means reduction, presentation drawing conclusions. results illustrate that: In marketing process City, which applies an integrated communication model, it be said able its customers, based on efforts carry other things, terms awareness self society's perspective religion paying attention sharia matters life. certainly has a positive effect development Islamic banking Indonesia, fact one countries largest Muslim community world.